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Today - 2:39 pm
High school students join Colorado branding effortSixty-four Colorado teenagers will contribute to the state’s effort to brand itself by posting on social media outlets like Tumblr, Facebook and Pinterest over the next two months. The students, representing 33 of the state’s 64 counties, were selected from a few hundred applicants to participate in the “Making Colorado” Youth Ambassador program, an unpaid internship that started Monday. Aaron Kennedy, Colorado’s chief marketing officer, said the teenagers will bring energy and vitality to the branding project, which will culminate with a brand unveiling on August 28th. “It won’t be your grandfather’s branding project,” he said. The students, all incoming high school seniors, will post stories, photos, and other multimedia content that answers the question, “What’s your county’s vibe?” While Kennedy said there are general ground rules such as no derogatory remarks, he anticipates “an honest and genuine bit of journalism.” “We want to keep it real,” he said. “There will be some poignant components.” In addition to producing social media content, the youth ambassadors will attend webinars on marketing and social media, and weigh in on the top three state logo and slogan concepts. Some of the teens will also be selected to attend meetings of the Making Colorado Brand Council. While organizers of the youth ambassador program had hoped to select one teen representative from every county, there weren’t applicants from all of the counties so they selected two from some higher population counties. Kennedy noted that in some sparsely populated counties there can be as few as 20 incoming high school seniors. The Making Colorado project launched last August and grew out of the state’s blueprint for economic development, which recommended creating a stronger Colorado brand. The new brand is intended to stimulate economic development, unify statewide programs and showcase the state to the rest of the world. Postings from the youth ambassadors will be at the following links starting July 12: Tumblr  Twitter (Hashtags: #makingcolorado, #youth4colorado) Facebook  Pinterest 
Yesterday - 1:37 pm
DCTA endorses deBaca - not Merida After putting its political weight behind then DPS board candidate Andrea Merida four years ago, the Denver Classroom Teachers Association is now backing one of Merida’s opponents in southwest Denver — union organizer Rosario deBaca. The DCTA political action committee recommended deBaca this week after interviewing all announced candidates for the seat. Former City Councilwoman Rosemary Rodriguez is also vying for the southwest Denver seat on the seven member board. The DCTA said deBaca best demonstrated its core values of working to accomplish student success through promoting excellent educators, shared accountability and 21st century skills through her work as a community organizer and an involved DPS parent.  Before the endorsement was officially announced, Merida provided her own take on the union’s change of heart.  “It’s clear that this decision is in retaliation for my vote to support the termination of the ineffective teachers among the more than 200 probationary teachers terminated just three weeks ago,” Merida said in a statement. “It unfortunately is an action that does not reflect the work of thousands of good teachers in Denver Public Schools, and underscores why DCTA’s leadership represents one of the most substantial barriers to real and meaningful reform in Denver and fulfilling the promise of so many Denver children and families.” The DCTA said it appreciated Merida’s “passionate pursuit of equity for all students” but said her actions over the past four years “have hurt her effectiveness in accomplishing our values as well as the causes she states she believes in.” The actions cited include poor judgment in collaboration with stakeholders; a determination that groups of teachers are ineffective without taking the time to access individual performance; a disregard for her own accountability on expenditures, and the perpetuation of divisive rhetoric.
Yesterday - 11:14 am
School supply drive kicks off early in DougcoThe Douglas County Educational Foundation is getting a jump start this year on its annual school supply drive for needy students. For most parents, back-to-school is still a long way off but we’re already planning to help hundreds of students in need,” said Amy Sherman, president of the DCEF Board of Trustees. “We want to make sure that every single Douglas County student has the supplies he or she needs to start school and be successful.” According to Sherman, last year DCEF raised more than $20,000 and provided 600 students with supplies ranging from notebooks to calculators. This year, the organization is shooting to beat those numbers and give teachers additional classroom supplies. DCEF has joined with a number of community organizations to collect school supplies. The lengthy list of community partners includes Leadership Douglas County, the Giving Tree, Douglas County Libraries, Douglas County Safeway Stores, Douglas/Elbert Task Force, Panther Pantry, Waste Management, Walgreens, Kaiser Permanente Colorado, DIRECTV, the US Army, Chambers of Commerce, the Meadows Neighborhood Company, Sam’s Club and others. Donations are being collected at the following locations: Douglas County School District Administration Building, Douglas County Chambers of Commerce offices, Belly-Up Spa in Highlands Ranch, Smart Cow in Castle Rock and the U.S. Army Recruiting Station in Parker. Beginning July 7 Douglas County libraries will collect donations and on Saturday, July 20, Safeway stores across Douglas County will accept donations.
Jun 17 2013 - 4:45 pm
Colorado Health Foundation Walton Family Foundation Daniels fund Gates Family Foundation Pitton Foundations Donnell-Kay Foundation
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